Digital Marketing in Singapore

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New Research Shows Big Opportunities for Small Businesses

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New Research Shows Big Opportunities for Small Businesses – Today’s technology has changed the shopping experience. While many of us still enjoy trying on clothes at our favorite department store, we also relish the ability to buy specific and unique items through an e-commerce app, or research product details via our smartphone.The changing nature of retail has opened tremendous opportunities for small businesses in the past decade. According to new research, " Charting the Growth Journey: From Product to Profitable Business " from GS1 US, a not-for-profit product identification and standards organization, the most successful small businesses are those that develop diverse strategies for growth. Specifically, small brands that demonstrate a solid understanding of retailer requirements and seek the expert advice and services of external partners are better equipped to take advantage of today’s "always open" shopping environment.There are three ways small brands are...
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